Global packaging company Sonoco is all set to launch a new brand for its growing protective packaging segment, Sonoco Protective Solutions, following the acquisition of Tegrant in 2011.
The new packaging segment consists of the company's protective packaging businesses, as well as three brands of Tegrant including Alloyd, Protexic and ThermoSafe.
Sonoco Protective Solutions vice president Ron Leach said the branding strategy allows the company to leverage its diverse technologies.
"It also allows us to take advantage of the Sonoco name while continuing to build on the Company's strong reputation for total solutions capabilities," Leach said.
As part of the new strategy, Alloyd Brands and ThermoSafe Brands will operate under the Sonoco Protective Solutions umbrella and will perform business as Sonoco Alloyd and Sonoco ThermoSafe, respectively.
Sonoco Protective Solutions segment provides custom-designed fiber-based and expanded-foam protective packaging, temperature-assurance packaging and retail security packaging solutions.